The Ultimate “Website Template”: Why We Use Blueprints Instead

Because most websites don’t clearly communicate the strengths of the company it represents. Period.

December 15, 2017

“Creativity doesn’t repeat itself, but it rhymes.” – Footprints On The Moon

Most websites don’t clearly communicate the strengths of the company it represents. Period.

The above quote beautifully captures the Mission Narrative Blueprint’s reason for existing. Companies, missions, and causes of different stripes are all unique, yet understand the need to not reinvent the wheel. They understand the need to communicate effectively.

Without creative rhythm in your website’s content and design, you risk falling into obscurity. And staying there.

Creative rhythm for content (website template/blueprint)

The wrong way: Starting with a design, that you need to then populate with text. Copy should lead the page, not simply fill boxes. Who is the copy for, anyway, leading the reader or finishing a puzzle?

The right way: Starting with your content, but following a copywriting structure designed to lead visitors toward taking appropriate action. Then wrapping that content with visuals that make the content even more gripping.

Creative rhythm for visuals (website template/blueprint)

The wrong way: Selecting (or creating) a design based on what looks cool or matches your personality. Then filling it up with words based on wherever the design allows words to go.

The right way: Starting with powerful content built around a blueprinted structure designed to create conversions. Then amplifying that message using visuals, imagery, and style. Isn’t that the whole point of design online? To help the communicate the words?


Without rhythm, you risk outlandish costs (time, money, opportunity) with no way of knowing whether or not you’re heading in the right direction.

When we implement and refine blueprints, we’re really implementing what we call “Creative Rhythm”:  unique, strong communication between an organization and its visitors. The blueprint simply gives you confidence that your words will convert since the blueprint will have been tested many times before.

This is how difference makers escape obscurity and make a connection, while also knowing with confidence that their message is heading in the right direction from Day 1.

The challenge is to create a new map (instead of taking somebody else’s map to who-knows-where) and following it in your way. If you do work that matters, escape obscurity and give your work the best chance of success by communicating effectively using the creative rhythm available in an effective website blueprint.

Was this article useful? Go further:

Your next step is to attend our masterclass: What Leading Purpose-Driven Entrepreneurs & NonProfits Know About Online Marketing That You Don’t (Yet) This free masterclass shows you the proven 3-page framework to communicate online more effectively and earn more (easier) sales.

  • 0Days
  • 0Hours
  • 0Mins
  • 0Secs
  • Live Now
About 60 minutes

During This Free Training, You Will Learn:

1.How to finally get crystal-clear on…

  • Who (specifically) you're speaking to in the marketplace,
  • What (specifically) they want to hear from you (it’s unlikely to be what you expected),
  • How (specifically) to get them to take action (right now, not weeks from now).

2.The secret weapon purpose-driven entrepreneurs use…

  • How to identify your #1 marketing asset (it’s been under your nose the entire time),
  • How to use that asset to instantly boost your business sales and signups,
  • How–once you make this change–sales will be easier than ever.

3.The best-practices these entrepreneurs use to apply these lessons…

  • The best of their teachings, decoded and distilled into 2 worksheet blueprints,
  • How you can apply each and every part of the blueprint in your business.
  • Finally communicate with clarity, being quickly understood by the marketplace.

4.60 minute 1-on-1 ImpactCoaching deep-dive into the first worksheet

  • Private consult with one of our trained coaches, dedicated to you for up to an hour.
  • Work through your answers and dig even deeper with the help of your coach.
  • Create total clarity over the answers you were looking for in the worksheet.
$300 FREE

5.A full digital copy of our new book on communication mastery.

  • First in line to receive your free copy of the Meaningful Marketing book.
  • Covers Masterclass content in even more detail, so you can share it with your team.
  • All tools and resources that come with the book will be given to you for free.
$7.99 FREE
“Ideas I never would have thought of”

I took this session to help me hone my message to sell books. They did an A+ job coaching me, giving me marketing ideas I never would have thought of. The best coaching session I've ever had!!!

“500% return on advertising”

They put their clients before self-service which I’m yet to experience anywhere else. I can trust these guys to do whatever it takes to make me move forward. I have 3-5X ROI and +269.2% conversions from these principles.

“Exceptional”

This is exceptional. You created something that resonated with me on a deep, personal level. It’s helped me solidify my vision and communicate more clearly.

“Brings my ideas to life”

These strategies bring levels of engagement for my company that we didn’t have before. It brings my ideas to life and engages my visitors.