December 20 2017
“Without a coach, people will never reach their maximum capabilities” – Bob Nardelli, CEO of Home Depot
When mission-driven leaders explore BuiltForImpact for the first time, it’s because they realized how more effective communication with their audience could transform their organizations. They’re not usually trying to find a business coach.
We call BuiltForImpact an “experience” because what happens to the leader as they transform their organization is as important as the transformation itself.
Here are the 3 key lessons they learn:
1. Build for where you’re going, not for where you are
If your family were to expect twins, would you put a deposit down to live in a 2-1?
This is what many business leaders do with their business investments. While the growth they want for their team and the causes they support drives them, the decisions they make don’t always reflect the trajectory they need to get there.
Their ImpactCoaching sessions help get them clear on a straight-line path to where they want to go.
2. Your current language is not good enough
Stop: Imagine your perfect prospect appeared right before your eyes…what do you say? Well?
Poof, they’re gone again.
There’s no magic: this happens online all the time. Except most businesses struggle to communicate clearly, succinctly, effectively, powerfully, from a place of leadership and service.
Their ImpactCoaching sessions help get them clear on what those words should be.
3. The difference between Tunnel vision vs Funnel vision
Almost everyone in your field does the same thing, in the same way, with the same approach. Every industry has this problem.
Many leaders aren’t aware of the four impact areas to nix Tunnel vision: Strategy, Marketing, Innovation (the ability to bring meaningful benefit to market in ways your market will crave, exclusive to you), and Management (systems and opportunity).
Their ImpactCoaching session prepares them for the strategy, marketing, innovation, and management available in BuiltForImpact.
“Find a business coach that takes you where you want to go.”
This was the prevailing advice we gave. But there wasn’t enough clear, actionable, goal-driven coaching to prepare people for what happens in BuiltForImpact to fully achieve the transformation available to them. That’s why we created ImpactCoaching: to assure that transformation.
There’s a free ImpactCoaching session available with the attendance of the Meaningful Marketing Masterclass (also free) below.