How “Find a business coach” turned into ImpactCoaching

How we assure transformation for business leaders with the BuiltForImpact system.

December 20, 2017

“Without a coach, people will never reach their maximum capabilities” – Bob Nardelli, CEO of Home Depot

When mission-driven leaders explore BuiltForImpact for the first time, it’s because they realized how more effective communication with their audience could transform their organizations. They’re not usually trying to find a business coach.

We call BuiltForImpact an “experience” because what happens to the leader as they transform their organization is as important as the transformation itself.

Here are the 3 key lessons they learn:

1. Build for where you’re going, not for where you are

If your family were to expect twins, would you put a deposit down to live in a 2-1?

This is what many business leaders do with their business investments. While the growth they want for their team and the causes they support drives them, the decisions they make don’t always reflect the trajectory they need to get there.

Their ImpactCoaching sessions help get them clear on a straight-line path to where they want to go.

2. Your current language is not good enough

Stop: Imagine your perfect prospect appeared right before your eyes…what do you say? Well?

Poof, they’re gone again.

There’s no magic: this happens online all the time. Except most businesses struggle to communicate clearly, succinctly, effectively, powerfully, from a place of leadership and service.

Their ImpactCoaching sessions help get them clear on what those words should be.

3. The difference between Tunnel vision vs Funnel vision

Almost everyone in your field does the same thing, in the same way, with the same approach. Every industry has this problem.

Many leaders aren’t aware of the four impact areas to nix Tunnel vision: Strategy, Marketing, Innovation (the ability to bring meaningful benefit to market in ways your market will crave, exclusive to you), and Management (systems and opportunity).

Their ImpactCoaching session prepares them for the strategy, marketing, innovation, and management available in BuiltForImpact.

“Find a business coach that takes you where you want to go.”

This was the prevailing advice we gave. But there wasn’t enough clear, actionable, goal-driven coaching to prepare people for what happens in BuiltForImpact to fully achieve the transformation available to them. That’s why we created ImpactCoaching: to assure that transformation.

There’s a free ImpactCoaching session available with the attendance of the Meaningful Marketing Masterclass (also free) below.

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So what's the first step?

More clarity on who you’re talking to & what to say to them. 
Everything else is a distraction until that's done.

Good news: this video + worksheet masters the first:

Do a good job & we’ll send you the second one, too.

Here’s what’s about to happen…

1.You get an objective-based customer targeting worksheet…

  • How to identify your #1 audience to target online (and where to find them),
  • How to approach them using their language (and what that language is).
  • Keep this sheet with you to guide and refine all of your website’s new content.

3.You get a video walkthroughs of that sheet (with sample content)…

  • See how we use and complete both of these worksheets for websites,
  • Follow along as you complete yours for even easier completion,
  • Easily accessible to refer back to in future if you amend your answers.

4.You get 45 minutes 1-on-1 with us to deep-dive into your answers…

  • Private consult with a trained coach dedicated to you for up to 45 minutes,
  • Work through your answers and dig even deeper with the help of your coach,
  • Create total clarity over how to find and attract your best customers.
$299 Free
“Ideas I never would have thought of”

I took this session to help me hone my message to sell books. They did an A+ job coaching me, giving me marketing ideas I never would have thought of. The best coaching session I've ever had!!!

“500% return on advertising”

They put their clients before self-service which I’m yet to experience anywhere else. I can trust these guys to do whatever it takes to make me move forward. I have 3-5X ROI and +269.2% conversions from these principles.


This is exceptional. You created something that resonated with me on a deep, personal level. It’s helped me solidify my vision and communicate more clearly.

“Brings my ideas to life”

These strategies bring levels of engagement for my company that we didn’t have before. It brings my ideas to life and engages my visitors.