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Prospects don't know your unique value. Discover how to captivate visitors on your website, and get them to take action.

You’re up against the clock

15 seconds...

…before a prospect forms an opinion about you - from your website alone.

Unfair? Not really, it’s an opportunity.
Most websites don't make the cut. That's why we created BuiltForImpact: a focused, one-page distillation of your company's message with a deliberate, concentrated focus on ethical, effective leadgen/sales. SEO-optimized, blog-ready, with a lifetime warranty & money-back guarantees.

Most companies blend in.

And when you're lost in the crowd, attracting your ideal prospects is no better than treading water.

You already know that what you do is important. And that you are unique, one of a kind. It's communicating your difference that's a struggle.

fish

What does it take to stand out?

Successful organizations know who they’re talking to, and what to say to them, to get them to take action.

If your organization did this at a higher level, how much more impact could you make? How many more people could you serve? Your website simply needs to make better use of those 15 critical seconds.

What is Built For Impact?

A BuiltForImpact site is a beautiful website that makes you stand out by making your target audience feel understood. All with a concentrated focus on ethical, effective sales.

Win the hearts and minds of your audience while being the envy of your industry. Lifetime warranty, free to get started. And if your audience doesn’t like it better than your old site, it’s free.

Attracting Your Best Customers

Whether you’re networking, pitching, presenting, selling, or being introduced, if you’re talking to the wrong people, you’re wasting your time.
In this step, we use a 3-step worksheet to distill your site’s target audience into one–or two–key demographics to focus on with your narrative.

Access this step free

Mastering Your Message

Once we know precisely who we’re talking to with your website, we need to know what to say to them that will get the maximum clarity, engagement, and response.

In this step, we use a 10-step worksheet to uncover the narrative we’ll use in the rest of the process.

Strategic Planning

We take the clarity from the first section and turn it into a full plan of attack for your new website.

We dive into your company data, we dive into your competitors and your market so that we know exactly what opportunities are available to us.

Once we’ve explored the different directions we could take, we refine the winning opportunities into a single, unified action plan that we’ll use for the rest of the process.

This entire stage is covered by a money-back guarantee, just to give you complete confidence.

Narrative Writing

The best strategy or design in the world won’t save bad content. If the words don’t hook and engage the visitor, the visitor leaves.

In this step, we express the communication strategy defined in the ‘Attract Your Best Customers’, ’Mastering Your Message’ and ‘Strategy’ steps.

Your website’s content is written using a professional, empathic, relatable and conversion-focused language.

Visual Storytelling

Great design understands its goal: to tell the message and achieve the mission.

In this step, we create a custom design based on the narrative in the previous step, designed to express the story and encourage site conversions.

Empathic Follow-Up

Our manual outreach and follow-up is never the same every time. What’s the best we’ve ever done?

Monitor–and respond to–every page they visit, email they open, and link they click. Automate your responses so that every impression is your best impression.

In this step, we configure your base email marketing architecture, setting it up to engage your opt-ins automatically.

You receive a full ActiveCampaign account, where you have full access to add and edit your own emails alongside those we create for you.

Bulletproof Architecture

The difference between good code and bad code can be the difference between favorable SEO or being penalized, fast load times or slow, high user confidence or low, glitches or no glitches.

In this step, we develop your website using refined, tried-and-tested development processes that ensure great SEO, fast load-times, responsivety, and no glitches or hickups.

We’ve even bought the first step for you. Get the worksheet & 1on1 training, no-obligations:

Access yours now

“A percentage of everything our clients invest in us goes straight to fighting human trafficking.
It's the fastest growing crime in the world.
Together, we can make a difference…”

Adam Fairhead
Fairhead Group

So, would you like a BuiltForImpact site?

The First Step Toward Standing Out, Selling More, and Making A Difference…

Is this video series + worksheet to get us all clear on how to talk to your audience better. It’s free & we’ll even book a free call to help you through it:

  • Exactly What You’re Getting:
    • How to identify where your best customers are hiding & what you must say to them so they’ll reveal themselves.
    • Guide to getting into their circle of trust (while kicking out your competitors) without actually talking to them.
    • Clarity over what works and what doesn’t these days, with an approach that’s faster and simpler to implement it.
  • When you use this, two things will happen:
    • Your best customers will find you, and they’ll view you as someone they can trust, rather than ‘just another company’.
    • You won’t need to ‘sell’ anymore. The right people will find you, trust you, and be committed customers for years.
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“Stop wasting money on Ads or SEO until you understand this. Successful websites are more than hacks, tricks, trial and error. This exercise lifts the fog on why your website has been underperforming.”

– Adam Fairhead, Founder
POI

What people are saying about this content…

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“This system works”

I’ve witnessed first-hand how these strategies turn into striking performance increases[…] I now leverage them at every opportunity.

– Arnaud S, Serial-Entrepreneur
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“500% return for my fashion brand”

I have 3-5X ROI and +269.2% conversions from these principles.

– Prerna A, Fashion Brand Owner
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"Almost get to be in their heads"

It's almost like developing a siren call directly into the hearts and minds of the people that you can best help.

– Yvonne H, Business Coach
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"Prospects improved dramatically"

The quality of prospects improved dramatically. They were often ready to buy by the time they actually reached me.

– Heather P, Business Coach